Comfortably Mid
Midwestern, Midcentury, middle-of-the-road mid. Hamm’s is here to remind you that the middle isn’t something to pass through,
it’s something to arrive at.
Midwestern basements, turned into bars. Shag rugs, old couches, half-priced Hamm’s, and bartenders in Comfortably Mid merch. Nothing fancy. That’s the point.
Midnites Basement Bar Crawl
The best parts of life happen in the middle.
The middle of moments. Of good conversations and easy laughter. The space between what was and what’s next. They’re the moments that don’t demand attention, but somehow keep it anyway. The moments we sometimes rush through, only to realize later were the most important of them all.
It deserves to be cherished.
Because the middle isn’t something to pass through.
It’s something to arrive at.
Hamm’s. Comfortably Mid.
Manifesto Coasters
The Hamm’s MidMap App points you to bars and restaurants that serve Hamm’s, but only the ones that fall comfortably in the middle: three stars or less.
The MidMap App
A collection of deadstock vintage and salvaged pieces inspired by Midwestern ease. Repurposed, reworked, and of course, comfortable.
Comfortably Mid Merch Line
An Instagram account where people share the mid moments they love most. A quiet celebration of the liminal beauty found in the middle.
@weheartmid
Midwestern In-Store Display
An in-store ode to the middle. Featuring classic refrigerator cooler clings and a midcentury couch for a mid-shopping break.
Joseph Kienstra - Copywriter
Suma Jane Dark - Art Director