Life Wrapped
You will have no part in planning one of the most important celebrations of your entire life: your funeral.
We want to change that. With Life Wrapped, Spotify is giving you the chance to curate your funeral playlist so that even if you aren’t there, your music taste will be.
Every year, users will receive their Life Wrapped, giving them statistics about their listening habits over their entire (Spotify subscribed) life.
Spotify users opt in to the new service with a shareable Last Will & Testament so that friends know what to do when the time comes.
How It Works
To prove we’re not banking on your demise, Spotify is partnering with Liquid Death to keep your thirst for life alive while you plan for the inevitable future.
Each limited edition can has a QR code that unlocks a personalized bucket list item tied to a song in your Life Wrapped: Skydiving to Free Bird, Scuba Diving to Under Pressure, Bungie Jumping to Jump.
Unwrap Life Liquid Death Collab
Spotify knows music never really leaves us, and with Rest In Beats® Pillow Speaker, you don’t have to leave it either. Now, your favorite underground tracks don’t have to end underground.
Rest In Beats® Pillow
The soundtrack of your life, immortalized on vinyl.
For you, for your friends, or for anyone who loves you enough to enjoy your taste posthumously.
The Record of Your Life
At a Grammys after-party, we’ll host a fake funeral for Nathan Fielder, a master of funeral themed stunts, complete with his personal Life Wrapped playlist playing as he rests in his coffin. Invites will go to artists, comedians, music journalists, and select industry insiders.
A Funeral For Fielder
Joseph Kienstra & Nick Pappas - Copywriters
Anna Shults - Art Director