Fabric of America
We’ve always made clothes for the makers, but who those makers are and what they create has evolved.
Immigrants shape the streets we walk on, the music we hum, the art we admire, and the stories we tell.
They are the Fabric of America.
A limited edition 501 with a custom red patch and a patchwork jacket designed by immigrant artists. Built to honor the work and creativity that keep America moving.
Work Worn Collection
This patchwork display honors the makers behind the Fabric of America Collection, crafted in the USA from reclaimed denim. Each piece reflects the layered work that shaped the collection and the country.
In Store Display
On social, Levi’s is highlighting immigrant-born American artists such as Maria Amalia Wood, Aram Han Sifuentes, Consuelo Jiménez Underwood, Beizar Aradini, and Mia Enell. Their work shows up across American culture, we’re just giving it the credit it deserves.
Artist Collab
To help lift the next generation of makers, Levi’s is offering a one-year mentorship program for immigrant entrepreneurs and creatives. Supporting the hands still shaping what comes next.
The Common Thread
To help recognize immigrant artists in the community, Levi’s will place QR code stickers near art installations, graffiti murals, and public works created by immigrant artists. Scanning the code leads to a digital profile sharing the artist’s story, process, and role in shaping the culture around them.
Meet the Makers
Joseph Kienstra & Mark O’Dell- Copywriters
Matt Erickson & Elizabeth Perez - Art Directors